Mash Direct continues its streak of excellence in quality, innovation and consumer trust at the FreeFrom Ireland Awards 2025.
Mash Direct, NIFDA Member and award-winning farm and food production company, has once again taken home Gold at the tenth annual FreeFrom Food Awards Ireland 2025. The company’s latest innovation, Skin-On Wedges was recognised in the Ready to Cook category, marking another consecutive year of excellence in quality, innovation and customer satisfaction.
Winning Gold again underscores Mash Direct’s ongoing leadership within the growing FreeFrom community and highlights its dedication to delivering wholesome and great-tasting gluten-free side dishes that meet the evolving needs of their consumers.
With approximately 100,000 people in Ireland living with coeliac disease and a further 450,000 are gluten intolerant ¹ demand for high-quality gluten-free products has never been greater. Since 2015, Mash Direct has been at the forefront of this market, developing a comprehensive range of 100% gluten-free products that offer convenient meal solutions for consumers with dietary requirements or gluten intolerances.
“Our Skin-On Wedges are designed to combine convenience with great taste, giving consumers a farm fresh ready-to-cook, perfect option for mealtimes,” said Jack Hamilton, Chief Executive Office at Mash Direct.
“Innovation drives everything we do and developing a strong portfolio of FreeFrom products is at the heart of our business. We aim to provide consumers with a variety of delicious potato and vegetable side dishes that cater to different dietary requirements.”
Mash Direct remains focused on bringing more farm-fresh, gluten-free goodness to tables across the UK and Ireland.
¹Source: Coeliac Society of Ireland
