Mash Direct Support Northern Ireland Hospitality Industry

Mash Direct, the award-winning ‘field-to-fork’ vegetable accompaniments brand has joined forces with Food NI to give you the chance to win a meal at your local restaurant in order to support the Northern Ireland hospitality industry.  Food NI are partnering with Mash Direct to promote Taste of Ulster Members as they are committed to promoting locally produced food and drink all year round.

Mash Direct are launching a campaign on the 10th July which will run throughout the months of July and August, giving their consumers the chance to win one of 30 £100 vouchers to an award-winning Taste of Ulster Restaurant of their choice.  This is an on-pack promotion across their wide range of fresh, nutritious, and convenient vegetable side dishes which are available in many food retailers up and down the country, throughout multiple convenience stores and independents.

Mash Direct recently took the decision to pause their advertising with Facebook and Instagram throughout the month of July or until Facebook takes clear actions to stop the platforms being used to amplify racism and hate.  They are instead reallocating their advertising money towards this ‘Dine In to Dine Out’ campaign to bring people together.

The lucky winners will be able to choose from a vast range of local restaurants throughout Northern Ireland which have the ‘Taste of Ulster’ award.


Hamilton Family with tractor by Strangford Lough

The Mash Direct range offers consumers fresh, nutritious, and convenient vegetable side dishes.  Utilising six generations of the Hamilton family’s farming expertise, Mash Direct’s products are homegrown on the County Down family farm.  The vegetables are gently steam cooked immediately after harvesting, guaranteeing an unrivalled freshness of flavour with no compromise on either the nutritional benefits or natural texture of the vegetable.  Each product is low in saturated fat, gluten-free and free from artificial colours and flavours.

Mash Direct want to help support local restaurants and the hospitality industry in Northern Ireland that has been directly impacted as a result of the coronavirus pandemic.  This competition will promote the domestic hospitality industry as well as the ‘Taste of Ulster’ restaurants, people may even discover new restaurants that they have never been to before!

Jack Hamilton, Chief Operations Officer at Mash Direct comments: “We are delighted to launch this campaign to support the Northern Ireland hospitality and food industry.  As a local, family business we appreciate and understand the importance of communities supporting one another, which is why we want to support other businesses in the Northern Ireland hospitality industry and to help get more people contributing to the economy.”

Michele Shirlow, Chief Executive at FoodNI added: “We were so delighted when Mash Direct contacted us with this idea. It is the first time we have worked with a local producer to promote Taste of Ulster eateries. ‘Dine In to Dine Out celebrates the great community spirit that exists among our award winning, quality food and drink community in Northern Ireland.”





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